New Logo Design for Tropicana

[purelife]

I didn't know that Tropicana was partly owned by Pepsi.....

  They have redesigned the logo for Tropicana.

  Here's the new:



  and here's the old:

 

  Which one do you like and what do you think?

  MMMMmmmm...orange juice!  

[Sportsdude]

yeah you can have pepsi for breakfast, lunch, dinner, and workout. lol  

[Russ]

Damnit I likened the old design better.

I drink this on occasion.. gotta have the pulp in it though.
 

[purelife]

I like the old one too, but without pulp.

[Gopher]

Definitely the old design

[Sportsdude]

When I see the new design, I think of the new Heineken bottle/labelling for some reason. Maybe that was the intent on Tropicana to market themselves to the 18-35 crowd. lol

 

[Sportsdude]

subliminal messaging voodoo lol
 

[Michel]

     
 

[purelife]

what crab?

[Michel]

   

[purelife]

I still don't see it... or get it.... what's wrong with me today?!!!!

[Michel]

   
 

[Lil Me]

The new Tropicana logo looks like a stylized 1970s design IMHO.  Rounded letters.  Like the American Apparel style.    

[Lise]

I find their new designs too bright then again, it may just be a matter of getting used to them. I like Tropica with plenty of pulp. That's my fav.

[Sportsdude]

I'm on to something here with the similarity to vodka bottles and Heineken bottles.
The orange juice is in a glass. The glass is completely  naked no advert with a an orange on the front. It's saying they've gone upscale and at the same time are marketing themselves as cool.


star.