No questions are stupid!
I think it's called "retail staging"?
Here's a website for someone who does this in the U.S.:
[a href="vny!://www.upislandhome.com/index.html"]vny!://www.upislandhome.com/index.html[/a]
A friend of mine used to work at Coquitlam Centre (for quite a few stores) and do their displays at night- windows, re-arrange clothing on racks, etc. I remember when she told me all the stores were changing their layout so the women's clothes were on the right and the men's clothing on the left. Apparently, that's the way men and women nataurally gravitate.