I'm certainly all for anything that raises awareness, and if it did at least that...... that's good.
I think that what Lise was saying about the excessive lifestyles of the stars that are 'bringing the message' is somewhat true....but it is also bringing with it an air of hypocrisy.
Most of these stars 'carbon footprints' are in huge excess of the average person.....and most of them agreed with that, but still aren't willing to fore-go the private jets etc to further their own agendas.
Madonna's own carbon footprint is estimated to be 100 times that of the average Briton's.
I think if they had all made the effort to change their own ways before asking everyone else to change theirs, would be far more effective.
Live in an 'earth friendly' way for a year......then come and tell the world that they're behind this cause. People who cruise around in stretched limos and private jets can't effectively tell the world to ride a bike.