A "fragrance for the technosexual generation"? I can't imagine buying a bottle (or if I did, admitting it). I mean, "Technosexual"? Note to Marketing: Please, stop with the stupid, pseudo-hip buzzwords. *yawn*
[hr style="width: 100%; height: 2px;"]Next month, Calvin Klein Inc. and Coty, its fragrance licensee, will introduce a sequel to CK One for a new generation, the so-called millennials, and in doing so, they will attempt to capture lightning in a bottle for a second time. Calvin Klein, now without its namesake designer, hopes to rejuvenate a fragrance embodying the essence of hip 20-somethings — even at the risk that such a notion is as outdated as a Prince song about partying like it's 1999.
. . . .
"We have envisioned this as the first fragrance for the technosexual generation," said Mr. Murry, using a term the company made up to describe its intended audience of thumb-texting young people whose romantic lives are defined in part by the casual hookup.[/p] Last year, the company went so far as to trademark "technosexual," anticipating it could become a buzzword for marketing to millennials, the roughly 80 million Americans born from 1982 to 1995. A typical line from the press materials for CK in2u goes like this: "She likes how he blogs, her texts turn him on. It's intense. For right now."[/p][hr style="width: 100%; height: 2px;"]
Could it get any STUPIDER?? [a style="color: rgb(0, 0, 191);" href="vny!://www.nytimes.com/2007/03/08/fashion/08CALVIN.html?ei=5090&en=949c6648e45e850e&ex=1331010000&partner=rssuserland&emc=rss&pagewanted=print"]Full Story (if you can stand it)[/a]
