Victoria, B.C. tries to sex up image in new ads

Started by Sportsdude, Feb 17 07 09:12

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Sportsdude

The west coast city of Victoria, long thought a little genteel, is trying to flash a little leg in its new ads for tourists.[/p] "We need to reintroduce Victoria to people who have the notion of only horse drawn carriages and afternoon tea," said Melissa McLean of Tourism Victoria.[/p] B.C.'s provincial capital, sitting on the southern tip of Vancouver Island, finds itself in competition with hip cities like Seattle, Portland and Vancouver.[/p] The new ads try to reflect a younger, more urban city.[/p] But "the search for your perfect orgasm is over?"[/p] That ad is running in U.S. culinary magazines. "A type of traveller who is passionate about food and wine, and who tends to speak of it in exactly those terms," McLean said.[/p] An ad targeted at gay and lesbian travellers reads: "Time to experience that tingling sensation." [/p] Some others:[/p] [ul][li]Meet Victoria - Beautiful, talented and dead sexy [/li][li]Meet Victoria - Rugged, outdoorsy and wrapped in seaweed[/li][/ul] "Victoria is not necessarily the Victoria that you remember when you last visited many years ago or as a child," said McLean.[/p] While Tourism Victoria has received some angry phone calls and e-mails from locals who feel the campaign goes too far, some analysts suggest the ads are far from over the top.[/p]  "It's a change from what Victoria has done historically but it's not at the very edge of what people do in the media nowadays," said Charles Weinberg.[/p] However, he warned the ads have to deliver on the promised experience.[/p] "You tell people to come to Victoria because there are going to be great restaurants there, then there better be great restaurants because otherwise people tell their friends, 'I went to have a great dining experience and I was disappointed'."[/p] So far, inquiries are up.[/p] But in addition to the implied sensual experiences there, check out the more traditional offerings from the Tourism Victoria "what's new" page on its website:[/p] [ul][li]Chinese New Year tea party (Feb. 18) [/li][li]Chinese tea ceremony (Feb. 22) [/li][li]History and tea at the Butchart Gardens (to Feb. 28)[/li][/ul]
[a href="vny!://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20070217/victoria_ads_070217/20070217?hub=TopStories"]vny!://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20070217/victoria_ads_070217/20070217?hub=TopStories[/a]
 
"We can't stop here. This is bat country."

P.C.

I went to High Tea at the Empress in Victoria expecting it to be kind of corny, but it was a wonderful experience.  I'm going to do it again soon.
Sir Isaac Newton invented the swinging door....for the convenience of his cat.

Sportsdude

well that's what tourism victoria wants to hear.  
"We can't stop here. This is bat country."

Lise

That's the most stupiest slogan I've ever heard!!! The perfect orgasm????? Whoever came up with that idea should be nailed to the door.
Always end the name of your child with a vowel, so that when you yell the name will carry.
Bill Cosby.

Sportsdude

lol Lise.  Victoria will still have the slogan of "the nearly wed and nearly dead". It's got to open itself to people my age or it will still have this 'oldish' stereotype.  
"We can't stop here. This is bat country."