Advertisers exploit video game secrets

[Lise]

Well, there's just NO ESCAPING them, is there?

   [H3]Advertisers exploit video game secrets[/H3] [P class=timeStamp]Updated Fri. Jan. 5 2007 12:05 PM ET

 [P class=storyAttributes]Associated Press

 [!-- dateline --]SAN FRANCISCO [!-- /dateline --]-- Crouched in military fatigues, you peer through night-vision goggles and brandish a semiautomatic gun as you hunt down terrorists who've overtaken Las Vegas.

 Incongruously, while patrolling a neon-decorated side street in the video game "Rainbow Six Vegas," you spot a jar of body wash. You spray the container with bullets, and voila! A 60-second video of whimsical bloopers pops up, and billboard advertisements of scantily clad women hawk Unilever Corp.'s Axe shower gel: "Score with Axe."

 Welcome to the new world of video gaming, where software companies are becoming more imaginative in wringing money from gamers.

 In-game advertising has been going on for years as marketers try to reach people who've largely stopped watching television.

 [FONT size=1]Read more: [/FONT][A href="vny!://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20070105/ads_videogames_070105/20070105?hub=SciTech"][FONT size=1]vny!://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20070105/ads_videogames_070105/20070105?hub=SciTech[/FONT][/A]

   

[TehBorken]

 Lise wrote:
[div style="font-style: italic;"]Well, there's just NO ESCAPING them, is there? [/div]
Leela: "Didn't you have ads in the 20th century?"
Fry: "Well sure, but not in our dreams! Only on tv and radio...and in
magazines...and movies. And at ball games, on buses, and milk cartons,
and t-shirts, and bananas, and written on the sky. But not in dreams!
No sirree."
    - Futurama, "A Fishful of Dollars"