I watch maybe in total 3 games a year. (but not in sit down watch the entire game, more like catch a quarter here, catch a quarter there sort of thing).
If I want to watch football following Mizzou takes up most of my alloted football time, but I really shouldn't watch that either, I'll just 'what if' myself constantly.
I'm more for a Quebec hockey team then football. Unless the CPC wants to save the CFL from dying off when Toronto gets an NFL team in the future. If they go back to Ottawa and then move to Quebec, Halifax is next.
If Toronto stays around, I don't see why you can't add a Saskatoon team, Saskatechwan seems to love the CFL.
Quebec
Montreal
Toronto
Halifax
Ottawa
Hamilton
Winnipeg
Regina
Edmonton
Calgary
Vancouver
Saskatoon
CFL wants to survive they've got to look towards the Arena League in the states as a guide. That franchise is popular and profitable. back in the 90s you only needed about 500k to start up a team, now its around 25mil I believe.
Get local sports celebrities to buy into the teams as owners, and promote the heck out of it, make it fun. Make it affordable for families. Get sports radio to talk about it a lot. Then promote the game through the local level in high schools get more high school football teams etc.
simple marketing plan that works.