The Hearst Corporation [a style="color: rgb(0, 0, 255);" href="http://www.crosscut.com/seattle-newspapers/3231/"]plans to use the Seattle Post-Intelligencer to test market[/a] LG Philipps' recently announced [a style="color: rgb(0, 0, 255);" href="http://hardware.slashdot.org/hardware/07/05/14/0410247.shtml?tid=196"]flexible color E-Paper[/a].
'The electronic P-I will carry real-time news, same as the Internet, not yesterday's news like traditional papers. Readers will turn the e-paper's pages by touching the flexible screen. And when those readers head off to work, they will roll up the electronic P-I and stuff it in their pocket, purse, or briefcase.'
The announcement comes amidst the [a style="color: rgb(0, 0, 255);" href="http://www.crosscut.com/seattle-newspapers/2014/"]recent settlement of bitter co-operating disputes[/a] between Seattle's two newspapers and Bill Gates' recent comments on [a style="color: rgb(0, 0, 255);" href="http://seattletimes.nwsource.com/html/businesstechnology/2003698400_webmicrosoftads08.html"]the shifting of the advertising market away from traditional media[/a].
'[Seattle] is a great market for trying this out, says Ken Bronfin of Hearst Interactive. The city has a large computer-literate population, a built-in test bed for Hearst in the P-I, and competition from The Seattle Times, which would provide a daily comparison for reader acceptance of an electronic P-I. Hearst bought a piece of E Ink, a Cambridge, Mass.-based company that was spun off from MIT's Media Lab about 10 years ago.'
