Russ, I've gone through a number of stages where cursing is concerned. At one point I cursed for effect. Then, after realizing that my head was in the wrong place, I toned it down a bit. Then I realized that this, too, was not exactly genuine. Now I curse when I feel it. If that bothers you then I am sorry for your stress.
As far as the amplification thing goes, although I know nothing of that author, the group sounds a bit like the Situationist International, who strove to take the mundane and make it unique and thought provoking. Or the modern day "culture jammers" like Kalle Lasn.
I'm all for it. I say that, of couse, with the perfect knowledge that if a situationist ever had his or her way with me I'd be a mental wreck for weeks...
EDIT: of course I'm probably missing your point completely. Don't be too subtle with me, for my brain is flabby and outdated.
