When Ads Wander Away....

Started by TehBorken, Apr 06 06 06:45

Previous topic - Next topic

TehBorken

An article in BusinessWeek explores [a href="http://www.businessweek.com/technology/content/apr2006/tc20060405_476118.htm"]yet another click fraud scam[/a], this one utilizing Yahoo!'s ads. It seems ads can be laundered just like money.
[hr style="width: 100%; height: 2px;"]From the article:

"Somewhere along the way, an ad can wander off this trail. This happens when one of Yahoo's partners decides to give its own partners a cut in return for traffic, Edelman says. According to the study, a Yahoo partner called Ditto.com served an Overture advertisement through another site, NBCSearch (no affiliation with General Electric's NBC), unaffiliated with Yahoo.

That company, in turn, passed it along to one of its own partners. (NBCSearch didn't immediately respond to requests for comment.) When that happens, Yahoo can't track its ads. Sometimes, the ads show up in undesirable places, like a pop-up from a spyware program. The average user simply sees the pop-up, unaware of how many networks it traversed beforehand."  [hr style="width: 100%; height: 2px;"]For the record, you should NEVER EVER see a pop-up or pop-under here. Never. I refuse to run them here, so if you're seeing pop-up or pop-under ads here then you might (probably) have an infected PC.

The real trouble with reality is that there's no background music.