Best Global Brand rankings for 2007 out

[Sportsdude]

1. Coca Cola
2. Microsoft
3. IBM
4. GE
5. Nokia
6. Toyota
7. Intel
8. McDonald's
9. Disney
10. Mercedes Benz
11. Citi
12. Hewlett-Packard
13. BMW
14. Marlboro
15. American Express
16. Gillette
17. Louis Vuitton
18. Cisco
19. Honda
20. Google
21. Samsung
22. Merrill Lynch
23. HSBC
24. Nescafe
25. Sony
26. Pepsi
27. Oracle
28. UPS
29. Nike
30. Budweiser


love this report when it comes out every year. Its on global recognition. And the higher your company is up on the list more of a cult like love your consumers get. Then myths are created. Like "I must by Sony, because its the best" or Mercedes = power and wealth. Even when both brands are in reality stinking up the joint.
It's the ultimate consumerism study.

[a href="http://news.bbc.co.uk/2/hi/business/6918878.stm"]http://news.bbc.co.uk/2/hi/business/6918878.stm[/a]
 

[Marik]

What is GE?  

[Sportsdude]

General Electric
They also own Universal and NBC
 

[Lise]

Qui. And I can't believe Santa Claus was created by Coca Cola.

[Lil Me]

I just realized that HSBC stood for Hong Kong and Shanghai Banking Corp (looked it up).  Ooops!  After the Hong Kong Bank bought out the lowly Bank of B.C. years ago, I just assumed that the BC in HSBC stood for British Columbia.