How To Beat The Stock Market
It's simple: buy stock in companies with good customer service. A report from the Journal of Marketing (linked on The Consumerist website) says that you can beat the stock market on a regular basis simply by buying stock in companies with good customer satisfaction ratings: [blockquote]Using a back-tested paper portfolio and an actual case, the study's authors found that companies at the top 20% of the the American Customer Satisfaction Index (ACSI) outperformed the the stock market, generating a 40% return. Over time, the portfolio outperformed the Dow Jones Industrial Average by 93%, the S&P 500 by 201%, and NASDAQ by 335%. [/blockquote] [a href="http://consumerist.com/consumer/personal-finance/how-to-beat-the-stock-market-buy-companies-with-high-customer-satisfaction-scores-261282.php"]Link[/a]
